I don't know when, but sometime when I was very young, I was introduced to the taste of Maggi. I grew up eating the delicious, spicy Maggi Masala noodles. It was the perfect "meal" for a day when my mom was out, or when I wanted to act like a grown-up and prepare my own meal. In fact, for years, the only thing I could actually cook was "Maggi."
Anyway, as I grew up and moved out of the house, I realized how universal that Maggi story was. Boy or girl, north or south, Maggi was every person's friend (people born in the 80s atleast, not sure about the generation before and after). I never met a person who claimed to have not liked it! And then there were all those variations and versions that the brand came out with and I felt a very close connection to the thing.
Until of course today. As I was talking to my editor, she told me about a story that a reporter was doing on the universality of Maggi and how almost everyone in every country thinks Maggi is his/her own and has that distinct taste of representing his/her culture. I was shocked, not to say sad, to share my Maggi with Austrians, Poles, Filipinos among others (even though they use Maggi seasoning and not noodles).
Oh! and by the way, not sure about the noodles, but the Maggi seasoning was invented by a Swiss-German guy named Julius Maggi in 1886.
Here is the Full story.